Art & Fashion, Events
Aug 27, 2013

BEAUTYCON TAKES OVER LOS ANGELES AT SIREN STUDIOS

Photo Credit, Courtsey of Pivotal PR & Getty Images

If you were in Los Angeles the week of August 22nd-24th and you care about fashion or beauty, you were attending BEAUTYCON. NYX Cosmetics, Style Haul, and The Platform sponsored BeautyCon 2013 making this second annual summit a success with over 10,000 rsvp’s. BeautyCon guests waited in a line that was over three blocks long, shutting down Gower and Sunset Boulevards.

The event offered guests who love fashion and beauty the ability to meet and hear some of their favorite and most loved You Tube personalities, celebrity beauty gurus, accredited stylists, fashion gurus, bloggers, pinners, instagrammers, vloggers, and celebrities speak on over 11 panels!

BeautyCon also offered all attendees a full interactive experience with over 25 brands. Guests got to enjoy and learn about  fashion and beauty brands including: Bare Mineral’s, See You Monday Clothing, Minx Nails, Million Dollar Tan, Bellami Hair, Proactive skin care, and more. One of our personal favorites was Destiny Candle– candles which turn into massage oil (they don’t use wax) and come in 7 aromas including Stress Relief, Good Luck, and Love/Sex. Each candle contains an intention crystal to help each customer manifest their destiny!

Attendees were also treated to digital brands such as Epoxy, Uber, Pose, and Lulu’s. Each brand offered such clever activations with a social media twist; it really allowed the BeautyCon attendee to interact on a personal level with their favorite brand. Press Pass LA entered the Uber Twitter Challenge here.

The night ended with the NYX Face Awards hosted by Amy Paffrath. Youtube makeup artist Missy Lynn (aka Start2FinishMUA) took home the huge prize of $25,000. She wowed the judges with her look for the last challenge which was a live installation right before our eyes.

This event wasn’t just for the public, celebrities also came out to enjoy all the glam BeautyCon had to offer. 90210’sShenae Grimes and husband Josh even DJ’d a full set for guests and fans to enjoy, while Kelly Osbourne and Fiance- Matthew Mosshart looked happily in love gracing the pink carpet and even spoke on one of the panels that day.

We have no doubt in our minds that BeautyCon is the go-to event for video-bloggers, celebrities, and their fans to unite under one roof and share their love for all things beauty. We can’t wait for BeautyCon 2014!

Check out our BeautyCon photo gallery here.