Concerts, Music
Apr 17, 2013


Taking place just minutes from the polo grounds of the Coachella Music and Arts Festival, is perhaps the next biggest event to hit Indio, the annual Neon Carnvial. Now it its fourth year, Armani Exchange hosts the biggest party of the festival located at the Tradition Aviation Hangar, complete with carnival games, a giant Ferris Wheel, and about as much star power as the Coachella stages!

With a turnout of over 2,000 guests, it was certainly the hot ticket of Weekend 1. The event, presented by Armani Exchange and Bolthouse Productions, featured DJ sets, a design your own T-Shirt station provided by Armani Exchange with signature Neon Carnvial prints (we picked the neon orange ferris wheel with logo “Ride to the Top”), a homemade brick oven pizza station for guests dancing up an appetite, countless carnival games (we got competitive at the water guns and won a fluffy panda), and even a giant Super Slide and free fall ride for thrill seekers!

The party featured several bars sponsored by Svedka Vodka  featuring their signature drinks the “Strawberry Glow” (with strawberry colada vodka) and “Desert Dream” (with orange cream ‘pop’ flavor). Both were refreshing after a long day in the desert sun!

There was no shortage of celebrities on hand. We chatted with Jessica Szohr as she posed for photos playing the carnival games and spotted Ashley Madekwe and Christa B. Allen of TV’s Revenge riding the bumper cars. Brian Greenberg, Jamie Chung, and Emmanuelle Chriqui sat in a VIP booth dancing along to the music while we spotted heartthrobs Jesse Metcalfe and Alex Pettyfer on the dance floor. Brad Goreski (It’s a Brad, Brad World) looked fashionable in a pop art T-Shirt while waiting in line to ride the ferris wheel and Paris Hilton enjoyed the party while wearing a festive dress and flower wreath in her. We mingled with other A-listers including Leonardo Di Caprio, Kristen Dunst, Julianne Hough, Vanessa Hudgens and even Clint Eastwood!

This was not your typical day at the fair to say the least. We can not wait until next year!