Film, News, Television
Jul 19, 2016

STAN LEE & BENAROYA PICTURES ANNOUNCE NEW TRANSMEDIA FRANCHISE, NITRON, IN TIME FOR SDCC

Stan Lee, the legendary creator of Spider-Man, The Incredible Hulk, X-Men, The Avengers, Iron Man, amongst others, has created an original new comic book titled NITRON, along with Keya Morgan and Michael Benaroya.
Through Benaroya Pictures they are developing and producing a transmedia franchise around the new comic book that will see it brought to life through feature films, TV and online/digital platforms. The announcement comes on the eve of Comic Con and comics fans are sure to feel the excitement!

Details of the comic book are being closely guarded but this new Stan Lee original creation is said to revolve around a highly intelligent and advanced species of Nitronian’s who covertly live amongst us here on modern day Earth.

The comic book will serve as the source material for film, TV and digital adaptations produced by Benaroya Pictures. The company has secured an initial $50 million fund to finance the development and production of NITRON projects across multiple platforms. Benaroya is an anchor investor in the fund along with private equity sources. Michael Benaroya, Stan Lee and Keya Morgan have written and will be producers on all NITRON content.

NITRON the comic book is being published by Benaroya Publishing, a subsidiary of Benaroya Pictures. NITRON will be a six-volume series of 6 x 9–inch full-color trade paperbacks priced at $5.00each. NITRON #1 will hit comic shops and digital devices in January 2017. Subsequent issues will come out on a monthly basis.

“It’s a pleasure to partner with Michael Benaroya and Keya Morgan on NITRON,” said Lee.“I am excited for everyone to explore the amazing world of NITRON with us.”

Michael Benaroya told us, “Without giving too much away, I can say that Stan has created an intricate story and mythology with characters that are unconventional yet relatable. Overall, I think Stan’s NITRON concept is fun and is new and this makes it a very exciting venture for Benaroya Pictures. Beyond entertaining lots of comic fans, we see value in comics as a great way to ignite fan enthusiasm and engagement for broader content plays. We are very pleased to not only have the opportunity now to collaborate on extraordinary content, but to do it with a truly iconic legend in Stan Lee. We look forward to going to work with Stan and Keya Morgan on this and making something disStanLee_ComicCon_Nitron_BenaroyaPicturescernibly unique.”

“In a world filled with hundreds of prequels and sequels, it’s very refreshing to see a new original Stan Lee creation that is unlike anything you’ve ever seen before. It’s been a dream come true working with Stan Lee and Michael Benaroya. Stan is the greatest story teller of all time and the billions of dollars his stories have generated at the box office is a testament to his genius. These days the big studios only care about already established film brands, while people like Michael care about art and entertainment, both new and old. I’ve spent years trying to secure financing for this project, and I’m very grateful to Michael Benaroya who is a true champion for writers, filmmakers and artists. NITRON is fascinating beyond anyone’s wildest imagination,” added Keya Morgan.

One this is for sure, true comic fans know that new material from Stan Lee is sure to be a hit!