Festivals, Music
Apr 18, 2022

88rising’s Head in the Clouds Forever Makes History with Global Asian Talent on Coachella’s Main Stage

88rising, the pioneering and internationally renowned music and media company amplifying Asian talent and culture wrapped their historic Head In The Clouds Forever performance on Coachella’s main stage. 

Image Credit: Zhong Lin

The 80-minute ensemble performance was the first time in Coachella’s history that a record label has been given an official performance slot to showcase artists. 88rising assembled some of the most iconic Asian artists from around the world and across generations. Artists included (in order of appearance): Warren Hue (Indonesia), MILLI(Thailand), BIBI (Korea), NIKI (Indonesia), Rich Brian (Indonesia), HIKARU UTADA (Japan), Jackson Wang (China), and CL & 2NE1 (Korea).

Many fans of Jackson Wang saw his newest music video skyrocket in views as he delivered Vampire inspired looks alongside a mesmerizing beat. “Blow” has passed 17 million views in barely two weeks.

The program notably featured the long-awaited return of the “Queens of K-Pop,” 2NE1, who reunited for the first time on stage in 7 years to perform their seminal hit “I AM THE BEST.” The set also highlighted “J-pop royalty” HIKARU UTADA in their first-ever festival performance. Head In The Clouds Forever was supported by an inspiring cast of dancers, featuring choreography from  world-renowned dance crew The Kinjaz and Madison Olandt. Symphonic sounds from a 15-piece orchestra also amplified NIKI’s performance, and immersive visuals directed by multi-disciplinary visual artist Curry Tian and Daniel “Cloud” Campos effortlessly tied the program together.

Head In The Clouds Forever also premiered never-before-heard music live on stage. To commemorate this incredible moment, 88rising has released a companion compilation also titled Head In The Clouds Forever, available now on all streaming services. The project includes “froyo (feat. Warren Hue)” by Rich Brian and BIBI, “T” by Hikaru Utada and Warren Hue, and “Best Lover” by BIBI. 

CLICK HERE TO LISTEN TO HEAD IN THE CLOUDS FOREVER