Art & Fashion, Events, L.A. Local, Underground
Mar 17, 2014


Lots of women dream of looking like a supermodel, but now we can at least dress like one! Victoria’s Secret Angel, Alessandra Ambrosio launched her new lifestyle brand, ále by Alessandra at Planet Blue in Beverly Hills.

To celebrate the launch, celebrities were invited to preview the collection while sipping on Chambord cocktails and mingling with Alessandra.

The fashion collection include: loose-fit maxi and mini dresses, ruffled skirts, peasant blouses and slouchy knits. The look of the line is very feminine, effortless and sensual with beautiful, soft, flowing fabrics, tie-dye, floral and paisley prints, embroidery, laser cut and pure silks. Retail prices range from $60 – $260.

We had a chance to chat with the Brazilian Bombshell about her first clothing collection and she said, “The line is inspired by my lifestyle. It’s Brazil, it’s Malibu, it’s very boho-chic. Everything is very light and flowy. You can see a lot of skin but like just the right amount. I’m like a Summer lover so to me, I have this mode of forever on vacation, so that’s what I kind of created.” When asked what made her want to create a fashion line, Alessandra said, “Well I’ve always loved fashion since I was a little girl, so this is an extension of my love of fashion. It’s an extension of my career as a model and I’m just very thrilled to be launching the collection today.”

To show support, other Hollywood beauties came out to the event, including: Aly Michalka, Ashlee Keating, Cassie Scerbo, Dorothy Wang (Rich Kids of Beverly Hills), Kendra Wilkinson, Mayra Veronica, Michelle Alves, Sofia Richie, Wendy Burch (KTLA Reporter) and more.Alessandra Ambrosio

We also got a chance to speak to a very pregnant and glowing, Kendra Wilkinson. Kendra was wearing a beautiful, blue, tie-dye maxi dress from the ále line. Kendra said, “I love it! It’s the one piece that fit me right and made me glow even more. This dress just made me feel special. I haven’t worn something like this yet. It makes me feel very pregnant but it makes me feel like I’m glowing. I saw the whole collection. I can’t wait after having the baby to get back in shape to wear it all. I’m a Cali girl, so this is my type of clothing if I’m going to dress up.” Kendra will deliver a baby girl in May and is currently filming season three of her reality show, Kendra on Top on WE tv.

ále by Alessandra will officially launch on March 17, 2014 at Planet Blue retail store locations in Southern California and online boutique