Disney is giving their latest Star Wars show Andor, an unprecedented cross-platform publicity push going into the Thanksgiving holiday.
Disney is going to air the Star Wars drama’s first two episodes on their sister platform ABC — along with FX, Freeform and Hulu. It marks the first time a Disney+ Star Wars series has run on broadcast network. The move comes as the show’s first season finale is due to stream on Disney+. Andor sees its star Diego Luna reprising his Rogue One character rebel fighter, Cassian Andor as the show follows along on his backstory that led up to the events of Rogue One. Andor is “set five years before the events of Rogue One and focuses on Cassian and his journey toward becoming a rebel hero. The series is set against the backdrop of a burgeoning rebellion against a ruthless Empire, where people and planets are drawn into a conflict that will have far-reaching effects across the galaxy.” The cross-platform push suggests Disney has faith that the series has the potential to draw a bigger audience.
Andor‘s first two episodes will air on ABC Wednesday, Nov. 23, at 9 p.m., on FX Thursday, Nov. 24 at 9 p.m., on Freeform Nov. 25 at 9 p.m. and will be available on Hulu from Nov. 23 to Dec. 7. To watch the rest of the season, viewers will have to switch over to Disney+, where the finale airs Nov. 23.