Mirror, Mirror, on the wall, thank you Beautycon Festival Los Angeles for making us the fairest of them all!
That’s right beauty lovers Beautycon Festival LA kicked off with a bang this weekend (July 14th & 15th 2018) for its 5th annual celebration at the Los Angeles Convention Center in Downtown LA.
Beautycon Festival LA embraces and celebrates individuals from all around the world and encourages them to be unapologetically themselves. This theme set the tone for an inspirational event for festival-goers. Panel discussions included self-expression, celebration of differences, inclusivity, and “Gen Z Realness”.
Walking into the festival was an absolute dream…there were so many “instagrammable” moments we couldn’t even count! AmorePacific’s booth brought us right back to our childhoods. This booth was fully equipped with a slide (that you could actually slide down), a teacup (to make you feel like Alice in Wonderland), a seesaw (to represent the importance of balancing your skin), and a light up crown (because what’s a queen without her crown…am I right?) The tour ended with a bag of goodies from IOPE, Mamonde, AmorePacific, and Sulwhasoo.
Celebrities like Mrs. Kim Kardashian West, Drew Barrymore, Jessica Simpson, and even a surprise visit from our fav OG Snoop Dogg all attended the festival along with many more! Snoop Dogg even got real about the beauty of his “immaculate hair” by stating, “They can’t tell me nothin’ about my hair.” We’re right there with ya Snoop!
Festival-goers flocked to Beautycon with hopes of meeting their favorite beauty bloggers, influencers, and just all around boss babes (men included, DUH!) Comedian and influencer Jay Versace covered ‘Redefining Masculinity’ where he stated, “You can be both masculine and feminine, be whatever you want. I’m both, look at me. And I’m doing just fine.” Beauty bloggers foreverflawlyss (Alyssa Wallace) , bretmanrock (Bretman Rock), thefashionfreakk (Melly Sanchez) and many more were all in attendance, giving fans their biggest tips, tricks, and most exclusive makeup hacks! Our personal fav (Zoella) gifted us with Botanic’eau Fragrance, a “Beautiful” SB Cosmetic Bag, and a travel bag that included Zoella’s Quench Me Moisturizing Body Sorbet, Make A Splash Moisturising Wash, and a pink Zoella bath pouf to lather up with all of these AMAZING products, all from the new Zoella Splash Botanics Range.
Converse created an exclusive Beautycon LA line…taking the classic Chuck Taylor’s and stamping Beautycon’s gorgeous logo on the side. We definitely snagged a pair! Rimmel London US, CoverGirl, KYLIE, NYX, Shea Moisture, Revlon and many more were all in attendance. MAC Cosmetics even gifted all of the unicorns waiting in line with a splash of glitter! All we want to know is, when can we go back?
Did you attend Beautycon Festival LA? Let us know about your experience!
Check out all the #BeautyconLA pics!
Lauren Ashley Beck