Beautycon LA returned for its 4th Annual event this time filling more than 200,000 square feet of interactive festivities at the Los Angeles Convention Center. More than 100 celebrities and content creators and thousands of fans flocked to downtown LA to celebrate their love of beauty.
Content creators including Teala Dunn, Angel Merino, Tana Mongeau, Alisha Marie, Mia Stammer, Claudia Sulewski, Adelaine Morin, Chelsea Crockett, Vivian VoFarmer, Kayley Melissa, Shaaanxo, and Kandee Johnson and more joined fans to discuss the future of online media, and converse with each other during panel discussions, Q&As, and meet-ups.
Festival-goers had the opportunity to participate in interactive presentations, hear live musical performances, create content, shop, play games, and learn about new products for over 80 of their favorite brands including: QVC, Tarte Cosmetics, Maybelline New York, Garnier, NYX Cosmetics, L’Oréal, Illuminate by Ashley Tisdale, TYRA Beauty, and more. See the full list of brands in attendance here.
This year Beautycon launched the very first Wellness Village to highlight brands in the lifestyle, well-being, health, and fitness sector. The purpose of the village was to teach fans how to enhance their daily lifestyle. Participating brands included Nike, Gardein, The Edible Apartment, Conscious, LA Fresh, Feather and Bone, and Califa Farms.
“We created Beautycon Media and the Beautycon Festivals as a new platform for content creators and the fans that love them. We give a voice to an underserved generation of 84 million kids that live in an entirely digital world. So many companies focus on marketing to this generation – we’re focused on creating a community for them where they feel comfortable to embrace their eccentricities and be true to who they are,” says Moj Mahdara, CEO of Beautycon Media.
“This is the fourth Beautycon festival QVC has participated in and with each one the excitement continues to grow,” said Rachel Ungaro, vice president, fashion and beauty merchandising, QVC. “Beautycon provides us with a unique opportunity to interact directly with the most engaged beauty fans and content creators and showcase the best of QVC beauty. We are excited to once again feature prestige beauty brands from our QVC family and offer the Beautycon community an opportunity to discover something new. We know they will find what they love and love what they find.”
This year, Beautycon Media is took it up a notch and welcomed beauty icon Tyra Banks and actress Ashley Tisdale to headline the festival. Tyra and Ashley spoke to audiences about their experiences in the fashion and beauty industry. Tyra’s brand, TYRA Beauty, was also on hand at the convention, as was Ashley’s new cosmetics, Illuminate by Ashley Tisdale. Additional celebrity guests and speakers on the main stage included Amber Rose, Olivia Culpo, Christina Milian, Jeannie Mai, Kelly Rowland, Karrueche Tran, Gigi Gorgeous, Courtney Love, and performances by Youtube sensation (87M + views!) Jack & Jill, to name a few!
Attendees of Beautycon also get the opportunity to subscribe to the Beautycon Box, a yearly subscription, which includes specially curated boxes filled to the brim with the hottest beauty and fashion goodies that are sent to subscribers each season. Each season’s goodies are hand-picked from an experienced beauty influencer. Past curators include JoJo, Teala Dunn, Bethany Mota, and Grav3yardgirl.
Check out all the #BeautyconLA pics!