Who doesn’t love a good deal! For the amount of time we all spend online these days, there has to be a smarter way to reward yourself. Enter the new partnership between Brave and Tap Network that essentially lets consumers monetize their attention span!
If you’re not already using Brave as a browser, that’s your first mistake!
Yesterday, Brave whose browser combines privacy with a blockchain-based digital advertising platform, and TAP Network, the Rewards-as-a-Service technology company, announced that Brave desktop users can now redeem Basic Attention Tokens (BAT) for real-world rewards.
If your eyes just glazed over and you are wondering what is blockchain and how do I redeem BAT, stay calm!! It’s simple and you don’t have to change anything about the way you typically browse online. The platform seamlessly allows you to earn while opting into ads and connects users with over 250,000 top brands and merchants in the TAP Network where you can redeem rewards!
Brave’s (currently 12 million) monthly active users all now have the option to opt in to Brave Rewards to view relevant privacy-preserving Brave Ads in exchange for earning BAT. Through this partnership with TAP, Brave users in the United States can redeem these earned tokens for gift cards from hundreds of top national brands, including travel partners such as American Airlines, Delta, Hotels.com, and Uber; dining brands including Starbucks, Domino’s, and Applebee’s; entertainment partners such as Xbox, Playstation, Hulu and HBO; and retail brands including Amazon, Apple, Target, Walmart and many more partners in the TAP Network.
If charity is more your thing, users can also contribute to the Red Cross, Habitat for Humanity, World Wildlife Fund, and over one thousand charitable causes via the TAP Network. Coming soon, users will also have access to travel deals worldwide and exclusive entertainment experiences.
“The relationship between consumers and advertisers on the Web is broken. Consumers get tracked and exploited while advertisers follow them around the web with complete disregard for privacy,” said Brendan Eich, co-founder and CEO of Brave Software. “This partnership with TAP Network supports our mission of connecting consumers and brands in a respectful, mutually beneficial way, and contributes to the growth of our overall ecosystem by expanding the utility of BAT.”
What does this mean for you and me? Brave users get a private, speedier web experience with much longer battery life, publishers increase their revenue share, and advertisers achieve better conversion. In other words, we get better browsing, more control, and the opportunity to make our time watching ads redeemable for things that matter to us!
“Consumers today are stuck with very limited and often undesirable redemption choices in most rewards programs; this is especially true for the holders of most blockchain utility tokens,” said Lin Dai, co-founder and CEO of TAP Network. “BAT represents a fundamental shift where consumers are rewarded for their attention, and TAP is excited to connect our network of trusted brands to the Brave ecosystem, and provide real world redemption utility to BAT users beyond those offered by any other digital tokens.”
TAP Network rewards technology is licensed and white-labeled to top companies in media, entertainment, digital finance and beyond so expect to see TAP integrated into more of your daily rewards purchasing options soon!
End Result: Be Brave and ditch your old browsers (sorry Chrome, Safari, Firefox!) and start earning rewards today for the thing you do most- browse online!
*This functionality is available now on the Brave Nightly build for desktop users and will be available for general release in the next 6 to 8 weeks.