We’re so excited to share that an immersive experience celebrating pop icon Britney Spears is coming to Los Angeles.
“The Zone,” is a pop-up experience and retail shop dedicated to celebrating the iconic career of Britney Spears. “The Zone” will open in Los Angeles in late January 2020. The one-of-a-kind exhibit, for Britney Spears fans and pop-culture aficionados alike, promises to immerse fans in the life and legacy of the star and redefine “It’s Britney, Bitch!” The 30,000 square foot pop-up will be located on the corner of Fairfax and W 3rd St in Los Angeles and will be open from 10:00 AM to 10:00 PM PST, six days per week beginning late January 2020. Upon entrance, guests will experience shareable moments and first-of-a-kind exhibits in 10 rooms based on Spears’ most memorable music videos—including interactive content and user-controlled activations. The Zone will also feature the retail storefront which will debut five new merchandise collections exclusive to the exhibit along with legendary merchandise from Britney Spears’ past tours.
An iconic new Britney Spears mural now decorates the entire outer wall of ‘The Zone,’ The Ultimate Britney Spears Fan Experience, the one-of-a-kind pop-up experience opening to the public in Los Angeles on January 31st. Adjacent to The Grove on 3rd and Fairfax, this larger-than-life artwork celebrates the legacy of Spears’ music and the contributions she has made to pop culture, as well as serves as the perfect Instagrammable destination. Renowned artist Rob Prior designed, painted the entire mural and worked along with his team for nearly two weeks straight to complete the momentous artwork. This sounds like the perfect way to kick off 2020 here in Los Angeles. We love an event destination! Let us know if you will be going.