CHOC FACTORY COSMETICS LAUNCH: A NIGHT OF SLAY, SELF-LOVE & GLOW-UP GOALS

Beverly Hills was lit on Saturday as CHOC Factory Cosmetics, the beauty baby of Cori Broadus and Wayne Deuce, made its grand entrance at Lucid Studio. This wasn’t just a launch—it was a whole vibe, curated to perfection by Melissa McAvoy’s Luxury Experience & Co.

From the jump, the energy was 100/10. Picture this: aesthetic decor, moody lighting, and a crowd radiating main character energy. The beauty experience? Straight-up legendary.

Guests got the full treatment, starting with luxe lip masks and scrubs before diving into the ultimate liner + gloss combos from CHOC’s debut collection. And let’s talk about the iconic goodie bags—signature CHOC lip kits and custom rechargeable LED selfie mirrors (because hello, flawless content is a must!).

But the real MVP? Kelly Mondora, Founder of Ilios Lighting, who introduced vanity selfie lights so elite they had everyone serving red carpet glow in every snap.

Of course, the heart of the night was CHOC itself. Cori Broadus, glowing like the queen she is, shared how her dad, Snoop Dogg, used to call her “CHOC” as a term of endearment—now turned into a whole beauty movement. With a lineup of vegan, cruelty-free, Sephora Clean-certified goodies, CHOC is out here making self-love the hottest trend yet.

Between sipping aesthetic cocktails and snacking on next-level bites (props to CHOC Factory & Ilios Lighting for the chef’s kiss treats), guests vibed to a fire DJ set that kept the energy at max levels. Every detail was crafted for an unforgettable experience, making it crystal clear—CHOC isn’t just dropping products; it’s dropping a whole era.

So, what’s next? CHOC’s lip collection is officially live at ChocFactory.com, with fresh shades rolling out monthly through 2025. Whether you need a go-to gloss, the perfect liner, or a lip mask that actually hydrates, CHOC’s got you.

Get ready to pucker up, because CHOC is rewriting the beauty rules, one glossy, confident slay at a time. #CHOCisHere #GlossBoss #WeLoveAGlowUp