Award Shows, Events, News, Red Carpet
Jan 11, 2015


You know what they say, you’re never fully dressed without a smile! Sadly, the Annie reboot didn’t quite make the cut this awards season but plenty of excellent films did. We caught up with A-list nominees at the Colgate Optic White Lounge where they were getting their smile Golden Globes ready. ColgateOpticWhite_GoldenGlobesThis year’s annual Colgate Optic White Lounge was sponsored by Rowenta and Priv at the Selma House, a property of the Chateau Marmont, in Hollywood on Friday.  The event featured a hair styling by Rowenta- everything from a red carpet up-do to sleek, straight party hair! It also included a makeup touch up lounge presented by Priv the latest app bringing glam to your door. With the Priv app you choose your service including makeup, haircuts, blowouts, massage, nails, and even fitness, then select the professional of your choice, set a time and location and viola: #PRIVIt!

Once your hair and makeup were camera ready, attendees had the chance to get their nails done or opt to try on complimentary rings from Tuleste. These stackable gems were equally classy and fun, perfect for a Globes after party or a stroll down the red carpet. Tuleste also had bangles and hair accessories available at a highly discounted price.ColgateOpticWhite_JennieGarth

In between all the pampering, guests could stop by the photo booth and flash their pearly whites, pick up a snack at the catered food bar, or visit the booths by additional sponsors Rove and Naturade for eco-friendly water bottles and energy boosting protein shakes.

Celebrities in attendance included: Christina Milian, Karina Smirnoff, Gilles Marini, Chelsea Kane, Adrienne Bailon, Ross Matthews, Jennie Garth, Cheryl Burke, Audrina Patridge, Karrueche Tran and more!