Last night, a new sustainable, contemporary clothing line, dame launched at a private residence in Beverly Hills, CA.
Celebrities like Malin Akerman, Maya Rudolph, Constance Zimmer and Amy Smart came to support the founders, Alexx Monkarsh, Molly Levin and Wells Butler.
The night was held at an intimate location with close friends and family. Maya, Malin and Amy were dressed from head to toe in dame for the launch celebration. dame’s collection is comprised of both vintage and hand-crafted, cut and sewn pieces manufactured in downtown Los Angeles with fair wage policies.
dame sustainable launched in California after three female powerhouses decided to disrupt the fashion industry with a new, contemporary clothing line for the eco-conscious female. dame’s collection is comprised of both vintage and hand-crafted, cut and sewn pieces manufactured in downtown Los Angeles with fair wage policies.
Taking eco-consciousness one step further, the founders decided to only use dead stock as their prime material for the non-vintage collection. Dead stock is merchandise that has never been sold or used by consumers. This effort earned the young brand EMA’s Green Seal of approval, typically only afforded to larger, established companies like Disney, Fox, NBC and Hulu. dame will launch four collections per year with 11-15 styles in limited runs that will not exceed 2,500 unique pieces per season. Apparel will center around quality basics and wardrobe staples to include tee shirts, tank tops, pants, blouses and blazers that can be mixed and matched with the brand’s vintage apparel. Both the collection and vintage will be sold exclusively online. This e-commerce model was settled upon when the founders realized that this format would allow for a significantly lower retail price than that of competitors.