Charity, News
Apr 30, 2019

Duuple, the Celebrity Challenge App Supported by Neil Patrick Harris, Expands to Asia

Duuple, the challenge-based app where everybody wins, launched in the U.S. this October with the help of celebrity ambassador Neil Patrick Harris. It has now expanded overseas bringing the mission of Hollywood philanthropy to Asia!

Duuple’s entry into Asia begins today with its launch in South Korea. The app, available both on iOS and Android, is making its mark by challenging and empowering its users to use social media for good! This expansion marks the next step in their mission toward global change.

CEO, Abby Frimpong, told Press Pass LA, “After our U.S. launch where we partnered with Neil Patrick Harris on an ‘Embarrassing New Dance Move’ challenge in support of St. Jude Children’s Research Hospital, we knew we wanted to expand our mission even further. We are thrilled to be launching in a new market.”

The app features fun challenged like the “Best Selfie” challenge and “Your Best Dance Move” challenge which hope to catch on and raise money for their respective causes (Think the phenomenon that was Ice Bucket Challenge!)

The launch in Asia was kicked off with a VIP party featuring MC Serina Hwang and brand ambassadors Claudipia, Nalu,  Hallie Bradley and Khalid & Lee Seul. Event sponsors include CryptoJoo, Banobagi Plastic Surgery, Wish Formula Cosmetics and Serendi Beauty.  The event was held in partnership with East Meets West, a South Korean marketing company committed to bringing Korea and the West together, with a host committee including Seoul Cosmetic Surgery, KWORLD, Be Mused Korea and SUIT MAKE.

A portion of the proceeds from the event benefitted Korean Unwed Mothers Families Association (KUMFA.)The organization’s goal is to enable Korean women to have sufficient resources and support to keep their babies so that mother and child can thrive in Korean society.