Apr 24, 2024

Gallery Desert House Expands to the Desert for Coachella Weekends

Gallery Media Group, the publisher behind PureWow (as well as @ballplayers, @moms, @cocktails and @recipes), expanded its Gallery House to the desert for two weekends celebrating Coachella—building on its past success at SXSW, Art Basel and the Hamptons!

Presented by handcrafted tequila PATRÓN EL ALTO, the two-week Gallery Desert House pop-up in April included experiential activations across fashion, music, wellness and culture. The house included sunrise-to-sunset pool parties with speciality #PATRÓNDesert cocktails, workouts and wellness, plus bespoke brand vignettes from sponsors like Dove, Delta Air Lines, INFINITI, Covergirl, Michael’s Stores, Vince Camuto, Keurig, Frye, Bai & Core Hydration and more.

Notable attendees included Tyler Cameron, Leon Bridges and Hannah Godwin, to name a few! Special performances by Chantel Jeffries, Austin Millz and DJ Millie.

Photo Credits: Helen Perez / Harp Digital Media, Gallery Desert House Presented by PATRÓNEl Alto