Gap Honors “tWitch” With New Campaign

Gap is paying homage to the late singer Stephen Boss aka tWitch with their new campaign.

A new limited-edition capsule collection from Gap and Haitian-owned menswear brand The Brooklyn Circus pays tribute to the late Stephen “tWitch” Boss who passed away in December 2022 at age 40. The campaign is the result of a previous collaboration before his untimely passing. Before his death, Boss, who was known for his role as a DJ and dancer on The Ellen DeGeneres Show , as well as a star of the popular So You Think You Can Dance and Dancing With The Stars series’, modeled for the collaborative collection, which releases Jan. 31, and features hoodies, varsity jackets, basketball shorts, sweatpants, chinos, hats, tote bags, socks and more, for children and adults.

“The Brooklyn Circus and Gap share in the heartbreaking loss of beloved icon Stephen ‘tWitch’ Boss, who was a longtime supporter of the (Brooklyn Circus) community, founder and creative director Ouigi Theodore’s work and a core part of this campaign thanks to his personal friendship with Ouigi Theodore,” a press release for the campaign reads.

The clothingwear company, Gap, has also announced that it will support the 988 Suicide & Crisis Lifeline and donate to Vibrant Emotional Health, an organization that provides free and confidential counseling to those in need 24/7, in honor and memory of Stephen Boss. May you rest in peace tWitch.