Jan 14, 2013


Photo Credit, courtesy of HBO

When it comes to exclusive gifting lounges and celebrity cocktail parties, no one does the Golden Globes like HBO and L’Oreal. That is why Press Pass LA was delighted to attend the HBO Golden Globes Luxury Lounge, co-sponsored by L’Oreal, and L’Oreal’s 21st Birthday of Colour Riche Cosmetics cocktail party both at the Four Seasons in Beverly Hills this past Friday.

L’Oreal Paris celebrated the excitement around the 70th annual Golden Globe Awards with the L’Oreal Beauty Suite at the HBO Golden Globes Luxury Lounge. Professional artists were on hand to give the celebs the Hollywood treatment, services include make up application, hair styling, mani/pedi’s all to prepare them for the big show. What was in the swag bags you asked? L’Oreal’s newest products from their hair care line, Colour Rich Nail line & Make up line all these amazing products which hit stores in January. Why -Because You’re Worth It!

Other brands in attendance at the HBO Lounge included:

Nautica: Celebs were gifted a bag including a Nautica mens & womens sweater & a Henley of his or her choice from the Holiday 2012 collection. Heading to Sundance this week? Don’t forget your favourite Nautica sweater.

Boiron: Celebs were gifted homeopathic medicines including best-selling Oscillococcinum (for flu-like symptoms) as well as a stress reliever, a hang-over cure, and a sleep aid.

“Boiron includes natural homeopathic medicines from France, used there for over seventy years. When people don’t feel good they don’t look good. Actors are just like us. When they don’t feel good, they don’t want to get out of bed but they have sometimes hundreds of people depending on them for appearances. They have to look and feel their best. They need to be red carpet ready. Our products help them behind the scenes.” I bet the beautiful but under the weather Jennifer Lawrence could have used some of the Boiron products the day of the Golden Globes.

Beauty products check, Clothing check, homeopathic medicines check, what could be next? Of course the SHOES!!!

Michael Antonio provided the attendees of HBO’s Luxury Lounge a pair of shoes or boots of their choice from a selection representing our Spring 2013 collection. Press Pass LA got a surprise pair gifted to us. These shoes are not only stylish but extremely comfortable! We have been rocking our pair from the 2012 gifting lounge still…now we can add these fabulous wedge booties to our collection, perfect for spring.

The best part is that all  the Michael Antonio products being gifted through HBO’s Luxury Lounge are 100% vegan and cruelty free. We love products that don’t harm our animals & environment.

Sophia Fiori: This table took us by surprise featuring  amazing diamonds that are interchangeable! You can get your classy red carpet ring and switch out the band to a hip fun look for the after party. Sophia Fiori is known for classic style and sophistication; Sophia Fiori diamonds are created to be enjoyed today and handed down for generations. This year Sophia Fiori introduces the new Victoria Collection. Victoria Rings boast large solitaire diamonds with diamonds with interchangeable bands, enabling the wearer to change the look of her most prized possession every day.

How does your favorite celebrity stay organized you ask?

With their STAPLES planner of course for the celeb who still likes to write down all their appointments and auditions! Staples provided each guest of the HBO’s Luxury Lounge an M by Staples ™ Arc Customizable Leather Notebook and the premium built Avant™ pen, innovative products exclusive to Staples. The Arc notebooks feature premium, heavyweight paper, 60 repositionable sheets and accessories such as dividers, task pages and more, allowing guests to customize their notebook to meet their needs. Designed with a modern edge, the AvantTM pen features SilkScribe, a hybrid ink for extraordinarily smooth writing.

My personal favorite at the gifting lounge was the PANDORA room. We walked into a PANDORA wonderland, so many beautiful charms with a choice of three different bracelets. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design.

Other product favorites included new tech gear by Motorola (who co-sponsored the lounge with L’Oreal) & Tivo. 

Motorola Mobility, owned by Google, fuses innovative technology with human insights to create experiences that simplify, connect and enrich people’s lives. Take your workout to the next level with the S11 -FLEX HD by Motorola, the flexible wireless headset that brings you out-of-this-world sound quality – without the tangle. Motorola provided each guest of The HBO Luxury Lounge® with the S11 -FLEX HD by Motorola. In addition, each guest got to experience the latest and greatest from Motorola.

TiVo offers its service directly to consumers, and also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single-solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search and deliver millions of pieces of broadband, cable and broadcast content directly to the television. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings. We saw celebrity Ross Mathews leaving with a gifted TiVo box under his arms. Our guess is he will be viewing the pre-set Golden Globes category to brush up for his hosting duties for E!’s GlamCam 360.

Later in the evening guests were invited back to the Four Seasons to enjoy a celebration for the 21st Birthday or Colour Riche cosmetics. Also welcoming L’Oreal Paris’s new consulting make up artist Billy B. Co- hosting the event was Beth Behrs who braved the cold in a strapless black dress.

It being the Colour Riche’s 21st birthday of course it was a PARTAY with music by DJ BRAZILIA while we danced the night away , other guests enjoyed sipping on yummy cocktails , snakced on tasty Hor”Doeuvres and of course had some amazing cupcakes. The center of attention was not only the gift bags ( featuring all the L’Oreal goodies) being handed out but the beautiful L’Oreal inspired cake creation.

Check out our full photo gallery of this event and remember to like us on Facebook & follow us on Twitter @presspassla