HOLLYWOOD DISCOVERS PER-FEKT BEAUTY AT FRED SEGAL

Perfect is exactly the word I will use to describe Richard Anderson’s new product additions to his eight-year old make up line, Per-fékt Beauty. In such eloquent words with tremendous poise, Richard Anderson described his new products and their effervescent ability to make your skin look and feel amazing during an exclusive Press Preview at Fred Segal’s Maruo Cafe on Tuesday, October 8.

Richard re-introduced their star product Skin Perfecting Gel, which has graced the faces of Jennifer Hudson, Rihanna, and Jennifer Lopez, in a new tube getting rid of the old pump. And for that change, consumers will now save $10 on the number one selling product. Skin Perfecting gel is not a foundation but rather a skin perfecter that uses blur technology to soften and blur fine lines, blemishes, dark circles etc. It comes in four shades and uses a smart color technology that allows you to easily pat into skin without a brush!

Brand new to the line is the Skin Perfection Conceal which as Richard coined gives you a “Double duty conceal with a feather weight feel.” Skin Perfect Conceal was created as a result of women wanting just a little bit more coverage for problem areas on the skin without feeling like they have a heavy foundation on. Skin Perfection Conceal can be used to cover blemishes, dark circles, etc and can also be mixed in with the Skin Perfection Gel for full lightweight coverage.

Also new to the brand is the Skin Perfection CC Creme which delivers smart color correction, evens out redness, while providing nourishment and moisture from Vitamin C. CC Creme also helps with hyper pigmentation and controls oil because of its silicone component. Skin Perfection CC Creme can be worn alone or over the Skin Perfection Conceal.

The presentation also included brief introductions to other products in line including the Body Perfection Gel, awarded Best of Beauty by Allure Magazine in 2012, the Eye Perfection Gel (puffy eyes, shadows,etc), Brow Perfection Gel (tames brows without leaving them feeling crunchy), and Lash Perfection Gel (light weight gel that treats and primes lashes).

Per-fekt Beauty Inc. is fully committed to launching technologically advanced products that simplify and per-fekt beauty. Merging advanced skincare formulations with color, per-fekt offers multi-functional products that are quick and easy to apply, long-lasting, and offer an alternative to traditional beauty products.

For information on Per-fekt Beauty visit www.perfektbeauty.com.