Beauty, Lifestyle
May 24, 2024

Joico Is Single-handedly Saving Our Hair, Just 7 Seconds At A Time

Yes, you read that right. Joico is here to save your hair in just 7 seconds. Come hurdle with us as we chase the ultimate shine for our hair.

Image: Joico.com / Courtesy of Innovative PR

It’s Joico’s latest invention that has left us in a tizzy. Enter Joico’s Defy Damage in a Flash 7 Second Bond Builder. Don’t worry we asked ourselves the same question when this sweet little nugget of haircare gold arrived on our doortep. What is it? What does it do?

The Joico Defy Damage In a Flash 7-Second Bond Builder is a unique liquid-cream treatment that helps to instantly strengthen the hair’s structure and create bonds. This bond builder undergoes an exothermic reaction when in contact with water, which creates that liquid-to-cream consistency that helps boost hair strength by up to 20 times. The Joico Defy Damage In a Flash 7-Second Bond Builder is formulated to protect hair strands from the daily effects of heat styling, UV exposure, and environmental pollution that leads to dry, dull, lackluster locks. This treatment is lightweight, so it never weighs down the hair and is ideal for all hair types and textures in need of strengthening and intense nourishment. 

Joico Defy Damage In a Flash 7-Second Bond Builder Features & Benefits:

  • Safe for color-treated hair
  • Silicone-freeHair is up to 20 X more resistant to breakage
  • Creates bonds and strengthens the hair structure
  • Leaves hair silky smooth without weighing down

We also checked Joico’s ingredients against one of our favorite chemical and ingredianet tracker SkinSafe, and it scored stellar results. The brand landed at an applaudable 82%.

SkinSAFE has reviewed the ingredients of Joico Defy Damage In A Flash 7 – Second Bond Builder, 6.76 fl oz/200 mL and found it to be 82% Top Allergen Free and free of Gluten, Nickel, Lanolin, Paraben, Topical Antibiotic, MCI/MI, Soy, Oil, Dye, and SLS. Product is Teen Safe.

We’ve only used it once, so far, however the results were immediately noticable. Our hair was both softer and shinier than before use. It also smells great which is always a win-win in our book. We wanted to really give the product a chance to shine (see what we did there :> ) so after using it in the shower we let our hair air dry naturally. Immediately putting heat on your hair can change the intended outcome of a products use, though we don’t think that will be the case here, it will be our round two approach of trying it. Back to what we were saying. After towel drying our hair and letting it hair dry, we noticed a much softier texture. The next day we really put things to the test when we flar ironed our wavvy hair to see how it came alive. The product did leave us with so much shine. Using Joico’s new product is also supposed to fix your hair by making it stronger and resulting in less breakage. It’s too soon to say, but we’ll circle back on our 3rd or 4th usage for an update of how our hair has been. An important reminder about this product though, this isn’t a conditioner. Don’t. use it every single time you wash your hair. Be sure to follow the instructions for best results. No matter how much you love the shine, it isn’t meant to be a daily application. Your shine will last longer and your hair will be healthier if you follow that simple precaution.

Give it a try and come let us know what you thought!

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