The Critics Choice Association (CCA) announced today that award-winning actress, entrepreneur, and philanthropist Kristen Bell will receive the fourth annual #SeeHer Award at the 25th Annual Critics’ Choice Awards.
he #SeeHer Award recognizes a woman who embodies the values set forth by the SeeHer movement, to push boundaries on changing stereotypes and acknowledge the importance of authentic portrayals of women across the entertainment landscape. SeeHer is the leading global movement for accurate portrayals of women and girls in media. Led by the Association of National Advertisers (ANA), SeeHer is a collective of leading marketers committed to creating advertising and supporting content that portrays women and girls as they really are. Previous award recipients are Viola Davis, Gal Gadot, and Claire Foy.
Kristen Bell currently stars in the NBC series The Good Place, opposite Ted Danson, and was recently seen reprising her role as the titular character in the revival of the popular series Veronica Mars, on Hulu. She can currently be seen in the box office smash Frozen 2 reprising her role as Anna. Additionally, Bell serves as executive producer and appears in the second season of Encore, on Disney+.
Despite strides made in recent years to accurately portray women and girls in media, unconscious bias persists throughout advertising and entertainment. The average age, race, and body type of women depicted in media today still represents only a small fraction of the female population. Led by the Association of National Advertisers (ANA), SeeHer is a collective of leading marketers committed to creating advertising and supporting content that portrays women and girls as they really are. It launched in June 2016 in partnership with The Female Quotient (The FQ) in Washington DC at the United State of Women. To help marketers benchmark success, the group developed Gender Equality MeasureTM, GEMTM, the first research methodology that quantifies gender bias in ads and programming. GEMTM shows that content portraying females accurately dramatically increases purchase intent and brand reputation, increasing return on investment (ROI) by as much as 30 percent. GEMTMwon the prestigious 2017 ESOMAR Research Effectiveness Award, and the methodology became the industry standard, which led to a global rollout in 2018. In 2019 the movement expanded into new verticals including sports (#SeeHerInSports) and music (#SeeHerHearHer). To learn more visit SeeHer.com.