If you’ve driven around Los Angeles, you’re sure to have seen one of artist Ruben Rojas’ gorgeous “Love” designs. The street artist has partnered with local downtown LA distillery Our/Los Angeles on a new campaign “Live Through Love” to spread a positive message of loving one another during these difficult times.
The “Live Through Love” partnership includes a custom signed label (750ml bottle) available February 8th and priced at $20.99. The limited label will include an initial run of only 200 bottles all being produced at the distillery which is run by Partner Anton van der Woude and distiller Samantha Hochhauser.
The collaboration will also include a street mural by Ruben in Santa Monica and a donation made to his charity Beautify Earth, a 501(c)(3) nonprofit and international movement that creates impactful murals in neglected areas by engaging with brands, cities, developers, small businesses, neighborhood organizations, schools and individuals. This will be the second initiative as a part of Our/Los Angeles’ LA Spotlight campaign partnering with different Angelenos each month for social good.