Events, News, Television, What to Watch
Jul 12, 2017

Lookhu Launches Streaming Entertainment Platform for the Cord-Cutting Generation: Featuring Ray J, Justin Bieber, Snoop Dogg, Kyle Massey + more!

At midnight tonight, Lookhu, a streaming entertainment platform that claims to be unlike anything else on the market, officially launches its premium service including upcoming series featuring Ray J, Snoop Dogg, Nash Grier, Kyle Massey and more.

The service will be home to popular news channels, sports, TV shows, films, documentaries, as well as content from social influencers and celebrities. Lookhu is the first-to-market, multi-subscription platform, allowing subscribers to truly customize and interact with content at an affordable price – both in the U.S. and globally.

The launch features exclusive content from celebrity influencers such as Ray J (Singer, TV Personality, and CEO of Raytroniks’ Scoot-E-Bike) who will be releasing the original series “Raydemption” in collaboration with Troniks Music Group.  Press Pass LA covered their advance screening and premiere party this past Saturday- watch our interview with Ray J.

Ray J_Raydemption

Upcoming original content is expected from additional talent that includes Justin Bieber, Snoop Dogg, Chris Brown, Nash Grier, Kyle Massey, DJ Rob, Designer Doubt, and others partnering with the platform daily!

We asked Lookhu founder Byron Booker, what makes this platform so attractive to celebrities and influencers.

“By partnering with Lookhu, celebrities and influencers get to own their assets in partnership with the platform. LookHu offers studio facilities with access to cameras, editors, and production elements that celebrities and influencers need to produce quality content and elevate their projects. The platform is actively bringing on creators that see both the value in being able to deliver high quality content and understand how to market it. We envision the artists and influencers that create short form content for LookHu to expand their reach into TV shows and movies. We are actively working with production companies to find the right projects to achieve this goal and further these relationships,” said Booker.

While that sounds like an amazing opportunity for influencers, our first thought was- how does it benefit me, the user?-because you know how selfish we are 😉 But really, most of us have Hulu or Netflix, or stream content on Youtube, so why Lookhu?

Booker explained, “Our goal is to become the go-to platform for the millennial viewer, and others. We plan to continually expand the original content and interactive programming libraries on our platform, in addition to licensing this content to other platforms. We see ourselves as the platform for users who want affordable, niche programming and don’t want to pay absurd prices for content they don’t want. LookHu offers niche pricing packages that range from $2.99 a month up to $9.99 a month, and users can subscribe or unsubscribe on a month-to-month basis.”

We certainly like the price and the ability to be indecisive and add or drop channels as we go! We’ll be signing up at midnight and giving this a try. Let us know what you think of the platform in the comments below.

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