“Your network is your net worth,” as once said by best selling author and keynote speaker Tim Sanders. If there were one network a company would want to join, it would have to include The Luxury Network.
The Luxury Network, an exclusive member based company, has an impressive roster of global members. The list includes luxury brands in every industry from Automotive, Fashion, Travel, Aviation and Hospitality.
With over 20 offices worldwide, The Luxury Network just added Los Angeles to its ever-growing empire. Why Los Angeles? Rowan Kelshaw, Managing Director for The Luxury Network LA, explains the city is a global hub for luxury brands that have potential of being members.
Why would a brand want to join The Luxury Network? “We are world leaders in what we do,” says Kelshaw. “We create strategic alliances and brand partnerships between high end companies, any kind of brand with their own database of high net worth clients- we bring a private members club like group and allow them to work together to reach each others’ clients.”
The Luxury Network team recently set up the first Los Angeles member seminar at The Montage Beverly Hills Hotel and invited media, like myself to attend. We were treated to a cocktail hour that featured hors d’oeuvres and refreshments courtesy of The Montage, with flower arrangements by XO Bloom. We had the opportunity to speak with the brand representatives about their upcoming campaigns and potential collaborations. The purpose of the seminar was to create strategic alignments, joint collaborations, product placements, endorsements, media sharing, B2B and B2C networking, sales and luxury showcase events and numerous other affinity marketing activities across brand members. It was an inside look into how the elite luxury brands do business!
Among the attendees was Fares Ghattas, Global CEO for The Luxury Network, who took over last year. “I’m here to have a look at what’s going on in LA,” says Ghattas. With proven success, he explains why more companies are embracing The Luxury Network business model and mission. “Our services are very niche, and who ever is joining us is saying that this is the best marketing money they are ever spending- because it’s an indirect way of marketing,” says Ghattas. “It’s not in your face marketing, and a lot of big luxury brands don’t want to spend on in your face marketing so they use different ways to expose the brand.”
Aviation and Private Jet Charter company Clay Lacy joined The Luxury Network LA just a month ago. Scott Cutshall, who serves as VP of Marketing, shares that travel on any jet is not the same as traveling on a Clay Lacy jet. The company strives to “Continually focus on the passenger and finding out what matters most to them, and what they want to
see- and innovating in that area so they don’t become a commodity. A lot of The Luxury Network members around the world cater to the same individuals,” says Cutshall. “We felt it would be a benefit, not only for some affinity marketing opportunities, but also to meet other people like myself that are catering to these individuals to get a better understanding what they are looking for so we can provide that in our arena.”
Dominique Siby, Fashion Designer for Felio Siby, and a brand member of The Luxury Network Miami added, “The Luxury Network is a really great platform to connect with companies and people.” His company currently sponsors Formula One drivers Sergio Pérez, Felipe Nasr, tennis player Tomáš Berdych and NBA player Goran Dragić. As a business owner who travels all over the world, Siby recommends others to join the network. “It’s a must to be a part of them!”
Members of The Luxury Network Los Angeles include Aston Martin, Porsche Design, Northrop & Johnson, Montage Beverly Hills, Crystal Cruises, Fast Toys Club, Face Forward, NRPRG Group, and Quintessentially Lifestyle.
Interested in joining? Luxury Brands can apply online. To learn more visit. The Luxury Network.
Reporter, Jeanette Ceja