Patrons and supporters of The Museum of Contemporary Art arrived at The Geffen Contemporary at MOCA to honor Ed Ruscha at its annual star-studded gala!
For this year’s event, the dining pavilion erected outside of The Geffen Contemporary was transformed into into an immersive setting reminscent of Ed Ruscha’s Los Angeles-inspired “City Lights” paintings. The museum also showcased Balloon Dog (Magenta), and Balloon Dog (Yellow), a limited edition piece by Jeff Koons, produced by legendary French porcelain maker Bernardaud. Sold exclusively through MOCA, sales from this special edition have netted nearly $2 million to support the museum.
The gala drew more than 700 international guests from the worlds of art, design, architecture, fashion, film, and music. In attendance were Gala Co-Chairs and Board Co-Chairs Lilly Tartikoff Karatz and Maurice Marciano, along with MOCA Director Philippe Vergne and his wife Sylvia Chivaratanond. Also in attendance was United States Venice Biennale representative Mark Bradford and artists Doug Aitken, John Baldessari, Llyn Foukes, Mark Grotjahn, Barbara Kruger, Lari Pittman, Catherine Opie, Kenny Scharf; MOCA trustees Wallis Annenberg, Eli and Edythe Broad, Kathi and Gary Cypres, Clifford and Mandy Einstein, Ari Emanuel, Aileen Getty, Mark and NJ Goldston, Adam Sender, Darren Star, Jeffrey Soros, and Dallas Price van Breda; collectors William and Maria Bell, Joy Venturi Bianchi, Irving and Jackie Blum, Christine Chiu and Dr. Gabriel Chiu, Michael and Eva Chow, Rosette Delug, Ramiro and Gaby Garza, David and Susan Gersh, Brian Grazer, Jamie McCourt, Howard E. and Cindy Rachofksy, Stewart A. and Lynda Resnick, Darren Romanelli, and Steve Roth.
Red carpet arrivals included actor Owen Wilson, who provided the voice over for the tribute film made for Ruscha, his brother actor Luke Wilson, actors James Marsden, and Julian Morris; actresses Patricia Arquette, Elizabeth Olsen, Eiza González and Lisa Edelstein, chef Wolfgang Puck and Gelila Puck; socialite Nikki Hilton Rosthchild.
“It is with great pleasure that MOCA honors Ed Ruscha this year,” remarked MOCA Director Philippe Vergne. “For decades, Ruscha has proven to be among the most iconic, supremely influencial artists of our time and his involvement with the museum over the years has deepened MOCA’s commitment to being The Artists’ Museum. We are grateful for all Ed has contributed to art history, to Los Angeles, to MOCA.”
After cocktails, gala guests proceeded into a sparkling, fiber-optic adorned gala tent. The décor took inspiration from Ruscha’s iconic “City Lights” paintings, immersing guests into a dramatically lit, magical dinner. After dinner, Robin Thicke and his band took the stage and kept the crowd on it’s feet for a thirty minute set, concluding with his hit “Blurred Lines.” After dinner, guests mingled and danced until Midnight on the cocktail area which had been transformed into a nightclub under the starts complete with a dance floor and more great entertainment by DJ Balthazar Getty.
The evening raised $3Million. To support, visit MOCA.