The music landscape is ever-changing. From Spotify to TikTok, there are more platforms and opportunity than ever to break in. It can also be overwhelming for independent artists. That’s where Ari Herstand comes in.
Herstand’s book “How to Make It in the New Music Business” first published in 2016 and basically became the bible for aspiring musicians. The book became an overnight success and was adopted by more than 200 music schools nationwide including Berkeley. It was the how-to guide for music education and catapulted Herstand to the realm of music expert.
One might not think much has changed in just four short years, but Herstand would beg to differ. His latest edition has updated the book to include the most recent online trends and developments in the industry and in it, Herstand maintains that a stable career as a music artist can be built by taking advantage of the many tools at our fingertips: from conquering social media to mastering the art of merchandising to embracing authentic fan connection and simply learning how to persevere.
The new edition kicked off with a book tour, stopping first in Herstand’s home town and ours, Los Angeles. The evening which took place at the Barnes & Nobles at The Grove, featured Herstand sharing his perspectives and signing books for fans. It also featured a much-anticipated live interview with recording artists Andy Grammer which made for standing room only!
The candid conversation with Grammer touched upon his process when songwriting including cowriting, his thoughts on state of the business, his life on the road and how he built his career. The interview offered tons of solid advice for attendees and included a question and answer session with the audience. More importantly, for those who could not attend, the chat will become the debut episode of Herstand’s latest endeavor, “The New Music Business” podcast, due to drop next month.
The evening also included Herstand and Grammer selecting two audience members to win a Fender Strat guitar and Shure SM58 microphone, some of the best equipment in the business to start the lucky audience members on their music journey.
In addition to the signing, Herstand has recently been in the spotlight for campaigning against the recent AB5 law that went into effect in California and threatens to destroy the ability for independent musicians to secure and maintain work. You can read more about his opinion on AB5 and his recent meeting with the assemblywoman and congressional leaders who authored and support the bill.
Herstand was also on the Grammy weekend panel for the Recording Academy’s Entertainment Law Initiative which took place on Grammy’s Eve and also included panelists Daryl Friedman, Chief Industry, Government & Member Relations Officer at the Recording Academy; Jordan Bromley, Partner at Manatt Entertainment Transactions & Finance; and Singer/Songwriter, Morgan Kibby (best known for fronting The Romanovs.)