Neon Carnival has partnered with Levi’s for years and this year, they’ve teamed up with the upcoming film Detective Pikachu for a fun filled evening stretching till dawn.
Ever wanted to attend a carnival where the games earn you top notch Levi’s swag? Where dancing Pikachus mingle with the crowd? Where you’ll find bumper cars, a ferris wheel, giant slides and open bars? Want to dance all night until dawn alongside your favorite celebs and hit DJ’s? That’s Neon Carnival. That’s why going into its 10th year it remains the hottest invite list of Coachella.
Since relocating to its permanent home at the HITS Desert Park, the expansive equestrian center welcomed back festivalgoers with a newly redesigned all grass layout spanning three football fields! The event featured new carnival style games and exhilarating amusement park thrills, with continued involvement from the biggest names in entertainment. Iconic denim inventor, the Levi’s Brand, returned to sponsor the event for its fifth consecutive year.
Award-winning Australian self-tanning brand, Bondi Sands made a splash as they entered the U.S. market by activating at this year’s carnival, including a fully branded bumper car installation emblazoned with neon signs and photo booth fun, in addition to hosting a water race game with branded balloons and more.
Warner Bros. Pictures and Legendary Pictures joined the revelry to celebrate the first-ever live-action Pokémon movie, POKÉMON Detective Pikachu, starring Ryan Reynolds as Detective Pikachu and set for worldwide release beginning May 10th. Their activation featured an electrifying POKÉMON Detective Pikachu themed Ferris Wheel and a chance to catch a photo op with the unique Pokémon.
New this year, the Carnival featured the LG Mobile Experience highlighting its newest smartphones: the LG G8 ThinQ and the LG V50 ThinQ. Carnival goers engaged with the unique features of these two phones with an ASMR Sound Studio, PentaShot Photo Platform and a Dual Display Gaming Zone.
HEIMAT Los Angeles kicked off their on-site presence with an integrated VIP lounge experience. Los Angeles beer staple, Golden Road Brewery provided a unique bar activation bringing in their customized freight container serving up their most popular brews. New-media Company and digital platform for creative leaders, Future Party, help curate this year’s guestlist for weekend 1.
No strangers to the nightlife scene, Hollywood heavy hitter DJs Kayper, DJ Ruckus and a special guest performance by world renowned DJ, producer and Fool’s Gold record founder, A-Trak kept partygoers dancing with performances that last into the early morning hours. Keep your eyes peeled on our Instagram, as we reveal BTS of the evening this week.