|Oscar, Golden Globe and Emmy Award-winning actress Nicole Kidman, most recently in The Undoing on HBO announced her partnship with SeraLabs as the brand’s first-ever strategic business partner and global brand ambassador for their topical CBD products. |
In addition to being the face of the brand, Kidman will play an integral role in the strategic direction of product development and messaging.
“The partnership was an easy decision for me. With my injury last year, I experienced the benefit of CBD wellness products firsthand. I believe these products are a vital solution in health and wellness and Nancy and SeraLabs are a company I believe in. Joining them is something I am very excited about,” shared Kidman.
“We could not be more excited by Nicole’s decision to join our team,” says Nancy Duitch, SeraLabs CEO and CURE Pharmaceutical Chief Strategic Officer. “We wanted to work with someone who genuinely cares about growing the business as much as we do. A person just looking to lend their name was never going to work for us. She is savvy, forward thinking and embodies our brand values.”
Kidman became a proponent of the benefits of topical CBD when she experimented with it on an ankle injury last summer. Kidman will begin by promoting Seratopical® a topical ultra-hydrating and pain relief body creams and serums. The deal includes nine current SeraLabs topical products with an additional three products set to launch in 2021 where Kidman will be key in development.