Oprah Winfrey is leaning into the upcoming election, in the past we’ve seen her personally put forth her opinions. Now she is putting the collective power of her cable network behind a new registration and get-out-the-vote initiative armed to empower its audience of Black women.
“OWN Your Vote”, which kicks off in earnest today, is a bipartisan campaign that partners with national, local grassroots and voting rights organizations to provide tools and the resources needed for Black women to vote in the November election. It also aims to give their communities the power to do the same. “OWN Your Vote” comes at a time when Americans are grappling with the COVD-19 pandemic, amidst calls for racial justices and unprecedented obstacles to voting in federal, state, and local elections. The most recent primaries illustrated examples of voter suppression across the country, social media was littered with videos of voters waiting in hours long lines, only to be turned away, we saw it showcased largely in Black districts in states such as Kentucky and Georgia.
To inform the campaign, the OWN network conducted a political impact tracking study between November 2019 and February 2020. the company spent time interviewing a nationally representative sample of 800 Black women of voting age. The study identified what key issues are affecting Black women in America and determined that affordable healthcare, racism and discrimination are the two most relevant issues to Black women this election season. Three out of four respondents said they feel these issues are “very important” when deciding who they will vote for in November. Protecting Social Security, access to quality mental healthcare, education, crime and the justice system and the economy were also top issues. More below: