Events, L.A. Local
Oct 29, 2023

Passion Tree Minis Celebrates LA Launch With Hollywood Hills Event

Passon Tree Minis celebrated the official rollout of Passion Tree Minis in all Target locations across California, Texas, Florida, Illinois, and New York on October 16th with a swanky invite only event in the Hollywood Hills.

Image: Narek Petrosyan

The event was nothing short of spectacular, with DJ’s Anton Khabbaz & Ryan setting the stage with infectious tropical house sounds. Attendees had the chance to soak in the breathtaking views of Los Angeles while mingling and participating in a variety of engaging activations. One of the event’s highlights was the “ring me” grass wall, complete with a bell and sign inviting guests to ring it. When rung, a hand would emerge, delivering a mini Passion Tree hard seltzer. Fun! There was also a friendship making station, and classic lawn games like mini golf and cornhole. Guest mingled while playing, and enjoying the taco truck along with specialty cocktails such as the “Dragon Pink Paloma” made with the Dragon Fruit mini and the “Guava East Side” made with the Guava mini.

Image Credit: Gonzalo Marroquin – Shutterstock

Passion Tree Minis event also offered an array of fun activations for attendees, including a “What’s your Passion?” wall where guests shared their one-word answers in chalk, and a “take a chance” wall filled with colorful envelopes containing engaging dares, serving as conversation starters.