Events, Festivals, Music
Apr 15, 2024

SONIC DESERT Returns to Coachella

Every year Coachella’s musical lineup is rivaled only by the slew of off site, must-attend parties and 2024 was no different! Leading the weekend was the return of SONIC DESERT presented by Coca-Cola Spiced & Topo Chico in partnership with BPM Music. The exclusive daytime party was held at 21 Arrows Ranch in Thermal, California, just minutes away from the Coachella festival grounds. 

Gleb Savchenko attends ‘Sonic Desert’ presented by Coca-Cola Spiced and Topo Chico in partnership with BPM Music on April 13, 2024 in Thermal, California. (Photo by Randy Shropshire/Getty Images for Sonic Desert)

Coca-Cola Spiced featured their newest drinks blending the iconic taste of Coca‑Cola with a burst of refreshing notes from raspberry and spiced flavors for an uplifting taste experience. Sponsor Topo Chico featured their best sparkling mineral water brands, with several flavors and package sizes to satisfy attendees in the desert heat!

In addition, the event was supported by other food, beverage and hydration brands including Smartwater, Dulce Vida Tequila organic tequila, Drip IV Therapy, Monster Energy, Whipshots®, Happy Thursday, Verb Caffeinated Energy Bars, St. James Iced Tea, Dang Brothers Pizza and The Boiling Crab.  

SONIC DESERT also featured several activations including DriveH2, the public service initiative by environmental nonprofit EIN shared its message of a zero emission, hydrogen powered future by displaying a limited-edition hydrogen fuel cell car, the Toyota Mirai; Glo Design Lab created handcrafted signature healing crystal styled hats; ROLAND showcased innovative electronic music instruments.

In addition, Lauren Altmann showcased a mix media art Installation entitled, “Desert Garden” using upcycled Coca-Cola and Smartwater products and also featured upcycled pieces from her fashion collection, Lauren Altman Studio.

The event also featured live celebrity deejay performances by BPM Music’s Austin Millz.

DJ Austin Millz headlines at ‘Sonic Desert’ presented by Coca-Cola Spiced and Topo Chico in partnership with BPM Music on April 13, 2024 in Thermal, California. (Photo by Randy Shropshire/Getty Images for Sonic Desert)