The Grove was delighted to be the host for the world premiere of Taylor Swift: The Eras Tour movie.
“Taylor Swift: The Eras Tour” wasn’t the only world premiere on Wednesday. In addition to a variety of exclusive activations taking place at both The Grove and Caruso’s The Americana at Brand throughout the weekend, the iconic Grove Fountain has been, for the first time ever, choreographed to Taylor Swift’s “Cruel Summer”, an exciting, permanent addition to the Fountain’s already impressive repertoire.
“The Grove has a rich history as an iconic destination in pop culture and entertainment, serving as an unofficial runway for Hollywood stars, celebrity-backed retail launches and pop-ups, star-studded tree lighting ceremonies, move premieres, book signings and more,” said Rick Caruso. “Out of all of the places in the world that could have been chosen for the premiere, we are incredibly honored to say that it was held at The Grove.”
“We wanted to pay tribute to Taylor, honor this historic event and, most importantly, provide our guests with an extraordinary experience that they’ve come to expect at a Caruso property,” said Caruso CEO Corinne Verdery.
The celebration of all things Taylor Swift will continue with a series of incredible, soon-to-be-announced events at The Grove and The Americana at Brand for weeks to come. Guests can visit https://thegrovela.com/ and https://americanaatbrand.com/ and follow @thegrovela and @americanabrand for updates and more details as they are released.