Did you know that 11.1 million tons of recyclable clothing, shoes, and other textiles end up in landfills every year? That’s the equivalent of 70 billion T-shirts! H&M partnered with celebrity ambassador Victoria Justice and DoSomething.org to create Comeback Clothes this Earth Day as an initiative to change that.
The best part? The clothes don’t have to be from H&M. That’s right, they are accepting recycled clothes from ANY brand! An added benefit, H&M is already the biggest user of organic cotton in fashion in the world and they continue to look out for ways to offer consumers more sustainable clothing options. You can look out for their Green Conscious hangtag on sustainable styles while you scoop up those extra savings!