Apr 6, 2023

Warner Bros. Discovery Commemorates Warner Bros.’ 100 Years of Storytelling with a Dazzling Array of Centennial Products, Content and Experiences

Warner Brothers is ringing in an incredible 100 year milestone! As part of its centennial campaign Celebrating Every Story, Warner Bros. Discovery has unveiled its collection of global products, content, and experiences honoring Warner Bros. Studios’ 100th anniversary on April 4, 2023.

Image: Warner Brothers PR

The commemorative offerings celebrate the company’s milestone birthday and will include toys, apparel, collectibles, concerts and more that showcase key moments in Warner Bros.’ rich history. The events and collectibles will celebrate from its beginning with “Casablanca,” Looney Tunes, DC and everything in between.

“We are thrilled to be part of Warner Bros.’ storied legacy and to bring these commemorative products and experiences to our fans around the world,” said Pam Lifford, President, Warner Bros. Discovery Global Brands and Experiences. “From our beloved franchises to a century of storytelling, this is an incredible opportunity for us to honor the past and build the future of Warner Bros. and bring these characters and stories to life in new and engaging ways.  Our anniversary offerings will keep coming all year long so that our fans can be a part of Warner Bros.’ history and celebrate their fandom wherever they are.”

The WB Shop will also be releasing a special Mashup Series, including apparel, home goods and collectiblesfeaturing beloved animated characters from Looney Tunes and Tom and Jerry, taking center stage as the ultimate superfans dressed up as other legendary WB characters from favorite franchises and films including DC, “Casablanca,” “The Wizard of Oz,” “The Jetsons,” “Scooby-Doo,” “National Lampoon’s Christmas Vacation,” “The Lord of the Rings,” “The Flintstones,” “FRIENDS,” “Enter the Dragon” and “Singin’ in the Rain.”

WB Shop’s new Golden Era Collection takes fans back in time from 1937 and 1948 to commemorate the studio’s timeless classic movies “The Wizard of Oz” and “Casablanca.”  Collectors and fans of the classic musical fantasy will love the stunning and superbly handcrafted Cuckoo Clock shaped like the castle of the Wicked Witch of the West.  Another collector must-have is the Yellow Brick Road Sculpture depicting the Land of Oz and the famous road. No Oz collection will be complete without the museum-quality, limited-edition replica of the Ruby Slippers, painstakingly crafted with every sequin, every gem, and yes, even the orange felt on the soles.  One of cinema’s most revered masterpieces “Casablanca” has also stood the test of time, and now fans can relive this favorite film with this special anniversary collection only available from WB Shop.  With exclusive apparel, premium posters, home goods, and more, the collection is an ode to the classic featuring some of the film’s most memorable lines and moments. Keep an eye out for more collection drops throughout the year representing three additional eras: Classic, Nostalgic, and Modern.

In addition to the WB Shop collections, WBDGCP has joined forces with top licensees to create exclusive centennial collaborations across all categories. Fortoys and collectibles, Funko has introduced new Looney Tunes x Scooby-Doo mashup Pops!  Also available now is the new line based on classic sitcom “Gilligan’s Island” with more Funko centennial collectibles to be released throughout the year.  McFARLANE TOYS has released incredibly detailed, limited-edition Movie Maniacs posed figures, including a scenic, printed back-drop, display base and an art card with numbered certificate of authenticity, plus a hidden surprise, available for pre-order now. Mattel has also introduced Hot Wheels-themed Looney Tunes mashup cars and premium playing card company theory11 has created a breathtaking collectible deck filled with iconography from countless beloved properties from Harry Potter to Batman, Superman, Wonder Woman, “Elf” and beyond, available this summer.  Keep your eyes peeled for more collaborations and collections.

If you’re a book lover like us, make sure to check out Running Press’ contribution Warner Bros.: 100 Years of Storytelling written by Mark Vieira with a foreword by TCM Host Ben Mankiewicz, features unforgettable stars and untold stories, plus rare images from the Warner Bros. vault. Available now for preorder.  Exclusive signed edition available on the WB Shop while supplies last.

LA Local Event:

Warner Bros. Studio Tour Hollywood will debut a new “100 Years of Warner Bros.” exhibit on April 4 exploring 100 years of Warner Bros.’ impact on storytelling. The exhibit showcases photography from classic and contemporary productions, including “Casablanca,” DC Comics, Harry Potter, “Abbott Elementary,” and beyond.