YouTube is rolling out a new feature to allow viewers to interact with programming playing on their TV set by using their mobile phones, this move comes as YouTube tries to encourage living room streaming.
The way it works for Android or iOS phone holders, is that they must be signed in to the same YouTube account as the one on the TV. Users can then click “connect” when prompted by the app in order to sync the two devices. Now their phones can control what their tv’s YouTube displays.
In a blog post, the now Google-owned YouTube said its TV app, which launched 12 years ago, has grown to 700 million hours of daily viewing as of January 2022. YouTube has continued to make tweaks to its bigger-screen offerings. the company recently convened its annual Brandcast event during broadcast upfront week as a lure to advertisers. Ad revenue on YouTube totaled $6.86 billion in the first quarter. What do you think? Will you be switching to stream YouTube from the comfort of your living room instead of mobile? Or both? Let us know your thoughts on these moves in the comments.