Art & Fashion, Events, L.A. Local, New Media, Underground
Jul 14, 2015

YOUTUBE STARS DOMINATE BEAUTYCON LA

Beauty Con gathered some of the biggest names within the beauty, fashion, and lifestyle industry—it did not disappoint! Many fans traveled from all over the world to attend the L.A. convention and had the opportunity to rub shoulders with some of their favorite influencers—including YouTube star Bethany Mota.

BeckyG_BeautyConLA“I’m most excited to see some of the YouTubers,” said actress Madison Pettis, who was in attendance. “I started watching beauty videos when I was little and I actually use techniques from them.”

Some of the biggest attractions at BeautyCon LA included several influencer-filled panels and a mini-concert series, including performances from Becky G and Sabrina Carpenter.

Did we mention that there was a ferris wheel?AlysonStoner_MadisonPettis_BeautyConLA

Several lifestyle brands were in attendance, including Maybelline and Nasty Gal. Many fans waited in long lines to get their hands on all the latest fashion and beauty essentials. However, it was worth the wait for these avid beauty and fashion fans. Birchbox—one of the featured beauty brands—was the most attended booth since they allowed fans to take home a beauty box filled with goodies.

Were you at Los Angeles’ Beauty Con this year? What was your favorite product? Tell us below.

If not, make sure to check out next year’s event!