Barry’s Bootcamp, an LA staple and leading global fitness brand, marked a major milestone this week celebrating their 25th Anniversary.
In celebration, Barry’s Bootcamp threw its largest workout classes to date and hosted a birthday celebration in Hollywood headlined by superstar DJ Diplo.
The five West Hollywood mega-classes took place on October 6th and 7th in a 17,000 square foot studio reimagined as Barry’s iconic Red Room. The space was equipped with Woodway treadmills and floor spots for 225 clients per class. The original-style RUN x LIFT classes were taught by Barry’s fan favorite instructors, along with Barry’s Global CEO, Joey Gonzalez.
These mega-classes also kicked off Barry’s longest-ever challenge called “25 Years of You” in which clients will complete either 12 or 25 classes over the next 35 days. The global challenge will also include local community events across studios worldwide.
“Since opening our first studio a quarter of a century ago and planting our stake in the ground as the first-ever HIIT workout, Barry’s mission has always been to transform lives worldwide,” shares Barry’s Global CEO Joey Gonzalez. “We are so proud of the fitness revolution which began in the Red Room and has spread across a global community of loyal and supportive clients who we celebrate today. Without them, we wouldn’t be in a position to drive ahead into the next 25 years. We’ve worked hard, had fun and innovated our hearts out to ensure we show up for our community for many years to come.”
The event featured support from some of the biggest brands in fitness today with Celsius energy drinks, Liquid I.V., FaceGym and Therabody coming on board as sponsors. The Dream Hollywood, a luxury hotel in the heart of LA, also served as Barry’s hospitality partner for attendees to relax and recharge wth spa treatments. In addition, Lululemon hosted a retail pop-up with exclusive customizable products.
The VIP party featured celebrity attendees, drag performers from Ru Paul’s Drag Race and a headlining performance by DJ Diplo, alongside flowing cocktails provided by Don Julio tequila.
Barry’s opened its first West Hollywood location in 1998 and catapulted boutique studio classes into the cultural zeitgeist. 25 years later, the brand has grown into a global household name and LGBTQIA+ safe haven with 84 studios across 14 countries, maintaining its status as one of the most renowned and trusted results-driven workouts. The brand has no plans of stopping, with aspirations to double its studio footprint over the next three to five years and launch in new markets domestically and internationally.
Over the next six months, Barry’s will open six new studios in the US, four of which are in the SoCal area. This includes Newport Beach, Santa Monica, Studio City and West Hollywood 2.0. The brand will also be opening studios in Scottsdale, and Brooklyn Heights.