Charity, Film
Nov 9, 2023

Prime Video Celebrates Giving Tuesday & Holiday Season with Charitable Campaigns for “Candy Cane Lane”

Amazon’s Prime Video is celebrating Giving Tuesday with a blood drive in coordination with their new movie Candy Cane Lane.

Amazon Prime Video announced collaborations with the American Red Cross and Habitat for Humanity in celebration of Prime Video’s upcoming holiday comedy,Candy Cane Lane, featuring an all-star cast, including Eddie Murphy and Tracee Ellis Ross, directed by Reginald Hudlin.

The charitable campaigns include a Candy Cane Lane-themed blood drive that will be brought to life with the American Red Cross in Los Angeles on Giving Tuesday and joining forces with Habitat for Humanity to “Candy Cane Lane-ify” a selected neighborhood into a winter wonderland with extravagant décor, in the spirit of the film.

In the true spirit of giving, donors who generously contribute blood, platelets, or plasma between December 1-31 will have the chance to win one of 12 extraordinary prize packages, each including a $1,000 gift card and one 65-inch Omni QLED Series smart TV courtesy of Fire TV. A Candy Cane Lane-themed blood drive will take place on November 28, Giving Tuesday, at The Culver Theater in Culver City. The event will transport attendees to a whimsical holiday wonderland, meticulously crafted with genuine props and set decor from the movie, including enchanting trees, garlands, and dazzling baubles provided by Balsam Hill®. Inside, guests will be treated to a festive extravaganza complete with holiday activities, captivating photo opportunities, entertainment, and more.

Darren Irby, Executive Director of Brand Partnerships for the American Red Cross, enthuses, “We are thrilled to be teaming up with Prime Video this holiday season. With Candy Cane Lane lighting up screens and communities across the country coming together to give blood, we’re thrilled to know new lifesaving family holiday traditions are being created. The Red Cross is thrilled to not only be granting holiday wishes but also delivering the gift of life to patients in need.” 

Reginald Hudlin, Director of Candy Cane Lane, adds, “So grateful for all that Habitat for Humanity and the Red Cross do to help people in need. We’re proud to share the amazing work of our production designers and set decorators from the film and see them get put to such good use!” To discover more about Prime Video and the Nationwide American Red Cross initiatives and blood drives, visit