World of Barbie Is Making its US Debut This Spring, in Los Angeles
After recieving an incredible demand plus a three-month extension of its Toronto location, welcoming over 100,000 guests, World of Barbie, is making its US debut at Santa Monica Place, in Santa Monica, CA on April 14th.
This one-of-a-kind immersive experience is produced by leading global toy maker Mattel, live entertainment company Kilburn Live, and global sports, fashion and events giant IMG. The 20,000 square-foot attraction will allow fans of all generations the unique opportunity to step directly into an inspiring world where they can explore a life-size Barbie Dreamhouse, try out several Barbie careers displayed in various interactive rooms, and even sit behind the wheel of a full-size Barbie Camper Van.
Visitors will be inspired to imagine the endless possibilities of following in the footsteps of Barbie to become a scientist, designer, music producer, astronaut and more. The visually stunning production will also feature a bespoke Barbie exhibit where guests can see how Barbie, her Dreamhouse and her various vehicles have evolved over the years and can learn more about how she has become the number one doll property worldwide.
“We are thrilled to bring this attraction to Los Angeles after a wildly successful, extended run in Toronto,” said Julie Freeland, Senior Director of Global Location Based Entertainment, Mattel. “As the number one doll property worldwide and the most diverse doll line on the market, Barbie is a global phenomenon. At World of Barbie we are excited to offer guests of all ages a larger than life, inspiring experience that reminds fans why they fell in love with Barbie and that they can do anything and be anything.”
Barbie is truly having a moment ahead of her big screen debut helmed by Director Greta Gerwig.
World of Barbie will feature many interactive installations including:
- Barbie Dreamhouse: Visitors will be able to explore the exquisitely designed rooms of the life-size Barbie Dreamhouse, complete with a patio and pool, a DJ kit for guests to mix music, and walk-in closets filled with garments from decades of iconic Barbie fashion history
- Barbie Camper Van: Fans can take the driver’s seat in this full-size camper van, built by leading car customization shop, West Coast Customs, or simply relax in a hammock
- Fashion Studio: Guests will have an opportunity to walk the pink carpet and pose inside of one of the six Barbie boxes
- TV Studio: Visitors can step onto the set and become a news anchor delivering headlines in front of various TV studio backdrops, interviewing their guests or giving the weather report
- Space Center: Visitors will be able to board a Barbie space shuttle to interact with mission control and travel to several interstellar destinations
- Salon: In partnership with Professional Beauty Brand, Paul Mitchell, World of Barbie will feature a salon where guests can interact with Paul Mitchell products
- Movie Theater: Guests can also step into the neighborhood movie theater where classic Barbie content will be played.
- Tickets go on sale Wednesday, March 8, 2023 – Advanced ticket registration open now at theworldofbarbie.com
